The company was established on the concept of, “Hyeonaesalsu,” the phrase Baekbeom Kim Gu uttered to Yun Bong-gil who was about to launch an undertaking, meaning, “Give up your obsession and overcome fear through facing it.”
Core values of the company are Manner, Intelligence and Need.
The representative mascot of the company is a ladybug, a creature that lives and prospers without harming nature. Ladybugs have different sizes of black specks but they can’t be perfect ladybugs if they don’t have just a single speck. Like this, MIN also aims to cultivate gifted persons who can develop through working with related cooperative firms, institutions, and the world at large and can move toward one goal through joining forces with all of the other workers.
Manner Intelligence Need
懸崖撒水 (Hyeonaesalsu) Cling to a cliff and let the hand go